July 1st 2003 marked a major milestone in Irish radio broadcasting history; the country’s first regional radio station took to the airwaves at exactly 1:02pm. Ever since, Beat 102-103 is consistently the number one radio station in the South East targeting 15-34 year olds. Their loyal audience knows when they tune to Beat they get fun, craic, banter about life in the region from relatable presenters they know and trust, great music, relevant news and sport relayed in a concise, energetic format that appeals to their demographic.