Media Literacy Train the Trainer.

Media Literacy skills are used on a daily basis in the sector, on air and online and this training will:

• Help media producers create more reliable content.
• Empower media producers to help audiences recognise and value accurate and reliable content.
• Help members of staff to reflect on their own use of, and relationship with the media
• Raise awareness of the need for continuous skills development in this area.
• Provide clarity and understanding for others and help set standards in this area.
• Help media producers and creators better understand their role in helping the audience to better manage their media.
• Help to address bias in media content.
• Improve consistency in media literacy messaging across the sector.
• Improve understanding of, and resilience to, misinformation and disinformation.
• Promote ethical journalism practices.
• Facilitate wider sectoral learning as a result of a panel of Media Literacy trainers who will have the skills and knowledge that will allow them to promote Media Literacy in the sector.

The content includes the following modules:

Module 1: Evaluating Media Messages

• The importance of critical media consumption for individuals, for society and for the health of the media ecosystem.
• Representation and how media messages are constructed
• Helping audiences to analyse media messages
• Understanding media ownership and its influence
• The role of algorithms in influencing media choices and media consumption
• Recognising bias in content

Module 2: Effective, Creative and Ethical Content Creation

• Understanding the importance of ethical and responsible use of media (civic media literacy)
• Creating and sharing digital content creatively and responsibly
• Users as media creators and the importance of self-expression
• Understanding, recognising and counteracting media / personal bias
• Ethical use of algorithms
• Fair representation in the media

Module 3: Media and Wellbeing

• Personal wellbeing for media makers (mental health, safety, security)
• Personal wellbeing for media consumers (mental health, rights and responsibilities)
• The role of digital media platforms on wellbeing

Module 4: Information Integrity

• Understanding and identifying misinformation/disinformation
• Editing and digital media manipulation
• Evaluating credibility of sources
• Fact-checking techniques
• The role of news media/journalism and understanding media bias
• Understanding Bias
• The role of news media/journalism in promoting critical thinking (best practices)

Module 5: AI in the Media

• Opportunities
• Risks
• AI and Media

Module 6: Peer to Peer Support

• Confidence building
• Mentoring
• Mock training /  presentation sessions

The trainers on this programme include Dr. Ricardo Castellini da Silva, Glen Mulcahy, Martina Chapman, Aine O'Meara and Joanne Sweeney