AI in Media Marketing.

Course Details

  • Date Tue, 18th June 2024
  • Time 10:00 to 16:00
  • Duration 1 day
  • LocationOnline via Zoom
  • Trainers Joanne Sweeney, Digital Training Institute

Course Aims

To understand how Artificial Intelligence (AI) can be used for marketing in radio stations, and what tools can equip teams for effective marketing output, including on-air content.  Marketing is one of the most disrupted sectors by AI and rather than feeling displaced, radio professionals should embrace the opportunities this technology presents. Join us to unlock the potential of AI to enhance your storytelling and amplify your impact in the world of radio journalism.


Course Content

In this workshop you will re-imagine your marketing workflows to scale social media, campaign copy, on-air promotions and more. You will:

  • Understand how AI is disrupting marketing
  • The marketing AI glossary of terms
  • Frameworks for marketing prompting
  • 5 essential AI tools for radio marketing
  • AI for marketing case studies
  • How to develop your own station’s AI marketing workflow
  • Hands-on demonstrations
  • Group tasks to practice new skills


Joanne Sweeney, Digital Training Institute

Joanne is a published author and her first title looks at use of social media by law enforcement agencies. She is a writer for Social Media Examiner, the world's largest social media website. She hosts a weekly podcast called JSB Talks Digital and a weekly vlog of the same name. She also delivers webinars on Big Marker, the world's largest webinar community.

Joanne is a skilled trainer and in the past three years alone has delivered face-to-face training to over 3,000 people across the world. Every single training programme she has designed and delivered and she complements this training with online supports, resources and mentoring.

She has her own eLearning platform on and leverages technology to expand digital education to as many people as possible.

Who is this content for?

This course is aimed at Station Managers, Programming Managers, Digital / Marketing Managers, Sales Managers, Social Media Managers, Digital Content Producers, Presenters, Producers, News & Editorial Staff 

Training Method

This course will take place online via Zoom.