Media Spend and Creativity in Ireland 2023.
Course Aims
This 45 minute workshop will provide participants with a deeper insight into advertising spend and media creativity in 2023.
Course Content
In this session Garry Blair, head of Ad Intel at Nielsen will give an overview of media spend and creativity in Ireland in 2023. This will include a deep dive into each media type as well as looking at trends in category advertising during 2023. The session will also cover some early insights into digital audio spend which Neilsen Ireland began tracking in late 2023. Nielsen Ireland is the first Nielsen market globally to start tracking digital audio spend.
Trainers
Garry Blair, Head of Ad Intel, Nielsen
Who is this content for?
The workshop is aimed at all those interested in gaining insights into media spend in 2023 and lloking at how those insights will shape spend in 2024.
Training Method
This workshop will be delivered online via Zoom.
