TikTok for Sales in Radio.

Course Details

  • Date Tue, 3rd October 2023
  • Time 13:30 to 16:00
  • Duration 2.5 hours (To book your place on this course go to : Participants must have access to a mic and camera to take part in this course and cameras must remain on for the duration of the course.)
  • LocationOnline via Zoom
  • Trainers Joanne Sweeney, Digital Training Institute

Course Aims

There are now 2.1 million TikTok users in Ireland, just 300,000 shy of Instagram’s 2.4 million. The phenomenal growth of the Chinese mobile app since 2020 has taken social media by storm, so much so that Meta has reoriented its Facebook and Instagram interfaces and algorithms to help quell the impact. But what does it mean for radio and how can you leverage the attention the app is getting for sales opportunities? In this workshop we look at how radio is using TikTok, how you can monetise your account and the role of presenters as creators.  

Course Content

This workshop will look at :

  • TikTok's influence in the social media landscape
  • Why TikTok for radio clients?
  • How the radio sector is leveraging TikTok
  • TikTok account best practice
  • Understanding TikTok's features
  • How to leverage TikTok trends for content creation
  • Radio presenters as creators
  • Creating a TikTok pitch deck for clients
  • Pricing TikTok advertising/collaboration campaigns
  • Understanding TikTok analytics and recommended tools


Joanne Sweeney, Digital Training Institute

Who is this content for?

This course is aimed at all staff in sales in all radio stations. 

Training Method

This course will be delivered online via Zoom.  This is a practical workshop with interaction on discussion and mini tasks.

The course will take place on :

To book your place on this course go to