Storytelling for Business.

Course Details

  • Date Thu, 28th September 2023
  • Time 09:30 to 13:00
  • Duration 4.5 hours (This course will take place online via Zoom.  Places are limited to 10.  Please register through the Learning Waves website and a Zoom link will be forwarded to you once your registration is complete.)
  • LocationOnline via Zoom
  • Trainers Maria Tecce, The Lir Academy

Course Aims

Storytelling is a powerful communication tool that has been around for as long as humankind itself. Stories, well told, have the power to unite, inspire, inform and connect and, in an information-led era where communication is king, business people who can wield this power hold a significant advantage over the competition.

Storytelling for Business is a practical communications workshop that will help your team members bring their presentation skills to the next level – allowing them to land their message and connect with their audience with greater impact and influence than ever before.

Course Content

This workshop is ideal for anyone looking to develop their storytelling ability in order to support their business strategies and objectives, who wants to connect with their audience on a more emotional level or who is looking to create a strong, relatable, empathetic connection with key stakeholders .

At the end of this course participants will :

  • Learn techniques which amplifies the power of your communication
  • Learn how to develop and deliver meaningful stories in an authentic way
  • Understand the neuroscience of storytelling – why they work and why we’re all preprogrammed to be drawn to them
  • Understand the importance of storytelling structure.
  • Learn a range of different storytelling structures that will help participants land land message to an audience of any size with greater impact.
  • Build confidence and improve your ability to engage your audience.
  • Understand how storytelling can be used to influence and inspire.
  • Learn how to use storytelling to ‘hook’ an audience and engage them from the offset.


Maria Tecce, The Lir Academy

Maria's career as a professional actor, singer, and writer spans 20 years - and led her on the road to becoming an Executive Voice Coach 15 years ago.  A regular contributor on Irish radio and television with appearances alongside John Murray, Miriam O'Callaghan, Pat Kenny &. Ryan Tubridy - Maria was also a writer and performer with legendary Irish comedy trio The Nualas. She works as a facilitator and storyteller for Roddy Doyle's organization Fighting Words, and has presented her own radio program on RTE Radio 1.

Throughout her career, she has worked with artists as diverse as Jim Sheridan, Ken Loach, Angela Lansbury, Patsy Kensit, Mia Farrow, Martin Shaw, Keith Carradine and Dionne Warwick, and has worked as a performer and presenter for The Gate Theatre, RTE Concert Orchestra, BBC, RTE, Shakespeare &. Company in Boston, and Lincoln Center in New York.

Maria has adapted her skills and techniques as a professional performer; to coach professionals in performance&. public speaking within the corporate market. Maria takes tried and tested skills and techniques found in the world of Business Psychology, Theatre, and Performance and adapts them for the professional and corporate market - equipping her clients with the skill sets required to become clear, captivating, and memorable communicators - allowing them to breathe colour and life back into their business communications and presentations.
Maria's corporate clients include Google, Diageo, Novartis, KPMG, Deloitte, Websummit, Stryker, Ericsson, Volkswagen, Grant Thornton, and Linkedln.


Who is this content for?

This course is aimed at all those working in the Independent Radio Sector who are involved in storytelling in their role.

Training Method

This course will take place in person.  Places are limited to 8-10 participants on this course. To book your place on this course click 'Book Now' at the top of the page.