LinkedIn for Radio Stations - Profiling | Networking | Selling.

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Course Details

Date Tue, 16th May 2023
Time 09:00 to 11:30
Duration 2.5 hours
LocationOnline via Zoom
Trainers Joanne Sweeney, Digital Training Institute

Course Aims

LinkedIn is a powerful database of businesses and decision-makers. With 1 million LinkedIn users in Ireland, or 20% of our entire population, radio should take advantage of this powerful B2B social network, not simply for promoting your station, but to drive sales. People aged 35 to 54 are the largest user group (410 000) and these are also key decision-makers.

Course Content

The workshop will cover the following :

How to optimise your profile to attract your target audience
How to connect and outreach to build a powerful network
How to use LinkedIn search to find potential leads and prospects
Tips for sending effective messages and initiating conversations
Building authority and grabbing attention with content marketing on LinkedIn
The role of hashtags
Company Pages and Events
LinkedIn sales tactics using Sales Navigator
How to measure business success on LinkedIn

Trainers

Joanne Sweeney, CEO, Digital Training Institute

Joanne is a published author and her first title looks at use of social media by law enforcement agencies. She is a writer for Social Media Examiner, the world's largest social media website. She hosts a weekly podcast called JSB Talks Digital and a weekly vlog of the same name. She also delivers webinars on Big Marker, the world's largest webinar community.

Joanne is a skilled trainer and in the past three years alone has delivered face-to-face training to over 3,000 people across the world. Every single training programme she has designed and delivered and she complements this training with online supports, resources and mentoring. She has her own eLearning platform on digitaltraining.ie and leverages technology to expand digital education to as many people as possible.