Building an Email Marketing Plan for Radio.

Course Details

  • Date Mon, 30th May 2022
  • Time 09:00 to 12:00
  • Duration 3 hours
  • LocationOnline via Zoom
  • Trainers Joanne Sweeney, Digital Training Institute

Course Aims

This workshop will support you in building a strategy for your email list.  In addition to this you will design a template e-zine for campaigns and you will look at how to automate your email marketing.

Course Content


Specifically the worksop will look at :

  • The role of email marketing in radio sales and marketing
  • Email marketing and news trends 
  • Email marketing best practice media outlets
  • Designing your email strategy (goals, KPIs and audience segmentation)
  • How to grow your audience list
  • Using Mailchimp for Email Marketing
  • The power of subject lines
  • How to measure email marketing success

Who is this content for?

This workshop is aimed at all of those using Email as a marketing tool across the sector.

Training Method

Online via Zoom