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Radio Talks with Learning Waves - Episode 5 - Diversifying the Client Brief for Radio with Graham Twomey, Bauer Media
Graham Twomey is the Direct Account Manager with Bauer Media. A skilled sales executive Graham has taken a number of Learning Waves courses including the Certificate in Digital Marketing for Radioand the Diploma in Social Media for Radio. He works with client brands in diverse sectors.
The project presented by Graham as part of his Diploma in Social Media for Radio related to a real-time client campaign. It allowed him to apply his new knowledge to executive a multi-platform campaign.
Graham says he was able to deliver on clients key performance indicators and overall objectives with this campaign. A combined reach of 100,000 was delivered along with new leads generated for the client.