LinkedIn for Radio Stations - Profiling | Networking | Selling

This workshop will look at how radio stations can use LinkedIN for the purposes of profiling the radio station, for networking with listeners, businesses and clients and for the purposes of selling.  This 2 hour workshop will be delivered by Joanne Sweeney from the Digital Training Institute. 

Course Content

The workshop will cover the following :

  • LinkedIn profile checklist
  • How to connect and do outreach to build your network
  • Your LinkedIn posting and engagement plan 
  • Behind the scenes with LinkedIn Stories
  • Building authority with articles 
  • How to follow and use hashtags
  • Company Pages and Events 
  • LinkedIn sales tactics 


Trainer - Joanne Sweeney, CEO, Digital Training Institute


Joanne is a published author and her first title looks at use of social media by law enforcement agencies. She is a writer for Social Media Examiner, the world's largest social media website. She hosts a weekly podcast called JSB Talks Digital and a weekly vlog of the same name. She also delivers webinars on Big Marker, the world's largest webinar community.

Joanne is a skilled trainer and in the past three years alone has delivered face-to-face training to over 3,000 people across the world. Every single training programme she has designed and delivered and she complements this training with online supports, resources and mentoring. She has her own eLearning platform on and leverages technology to expand digital education to as many people as possible.