Radio Matters : Series 2 Audience Lifestyles | Music Programming | Younger Audiences.
In this workshop, former Group Programme Director of Bauer Media, Andy Roberts will share his thoughts and insights into Audience Lifestyles, Music Programming and Younger Audiences. During his time in Bauer, Andy was responsible for the Strategy , Management , Broadcast and Commercial multi-platform output of the Kiss Network and other properties within Bauer Media extending into international markets. During this time it included the creation of new brands including KISSTORY and other audio/video/event properties including Bauer's current new i.p in-stream services and event programming and commissioning.
Andy is now helping companies to re-invent and grow existing brands and to create new product opportunities with powerful brand extensions.