Certificate in Digital Marketing for Radio(Online) - Module 5 Website Analytics

This is the fifth module in the Certificate in Digital Marketing for Radio.  In this module participants will get an understanding of Website Analytics and why analytics are important in the measurment of your websites overall performance.  Participants will be introduced to Google Analytics and what data to measure.

Course Content

Specifically the module will look at :

  • Why website analytics are important
  • An introduction to Google Analytics
  • What is the most important data to measure
  • Understanding success with metrics

Trainer - Joanne Sweeney, Digital Training Institute

Joanne is a published author and her first title looks at use of social media by law enforcement agencies. She is a writer for Social Media Examiner, the world's largest social media website. She hosts a weekly podcast called JSB Talks Digital and a weekly vlog of the same name. She also delivers webinars on Big Marker, the world's largest webinar community.

Joanne is a skilled trainer and in the past three years alone has delivered face-to-face training to over 3,000 people across the world. Every single training programme she has designed and delivered and she complements this training with online supports, resources and mentoring. She has her own eLearning platform on digitaltraining.ie and leverages technology to expand digital education to as many people as possible.