Digital Selling - Mapping your Digital Sales Process.

Course Brief

A radio station that is aimed at to driving sales has a range of digital technologies to choose from to make a selling powerhouse out of their sales department. But, just applying and utilizing these technologies isn’t enough.

A digital selling strategy must be in place to steer the station as a whole and make sure that the digital assets are in alignment with related activities that drive sales. By marrying a digital strategy with digital selling, radio stations can increase brand awareness and drive revenue.
In this workshop, Lorcan Kinsella will share how to lay out the foundation of a station’s digital sales process. He will share the how understanding the buyer’s journey leads to a successful digital process.  The workshop will include hands on exercises and best practices in digital selling in radio.

Learning Outcomes

After this workshop, participants should be able to:
•    Enumerate the steps in building your radio station’s digital sales process
•    Understand the elements of a successful digital sales methodology
•    Learn best practices digital selling
•    Discover tools that can be used in developing a new digital sales process

Module Content

•    Building the Foundations of Your Digital Sales Process
•    The Buyer’s Journey
•    What Makes a Successful Sales Methodology
•    Best Practices in Creating a Digital Sales Process for Radio
•    Pro Tools in Creating a Digital Sales Process


Lorcan Kinsella, Founder & CEO of Brand Nova Digital.  Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally. Over the past 8 years, he has trained over 3,500 professionals through custom training from 12-week digital marketing programmes to 2-day intensive lead generation sales funnel architecture workshops for leading brands, the commercial radio sector, agencies and has first-hand knowledge of the challenges facing many businesses in digital marketing.

 He lectures in Digital Marketing with several institutions including the Dublin Business School, Griffith College, Digital Marketing Institute and other corporate training organisations. Brand Nova Digital was born out of his desire to make digital marketing easy and accessible to every business.