Brand Journalism : Developing a Digital Newsroom

Radio stations understand news and journalism. Afterall, it’s one of your key specialism! However, many stations forget to promote themselves. In the Digital Age, journalism is in the hands of many, as opposed to the few, so stations are now competing for listeners and digital eyeballs from other competitors, mainly revenue-generating content websites.

Stations are also competing with fake news and as holders of the truth, you need to be top of mind where news is concerned.

In this workshop, Joanne Sweeney-Burke will provide you the steps you need to take to convert your station into a digitally-agile 24/7 brand newsroom.  

Learning Outcomes

After this workshop, participants should be able to:

  • Develop a plan to promote a station’s own brand
  • Develop creative ideas to get the station in the news
  • Ensuring your station is top of mind when it comes to news consumption  
  • How to rise above fake news

Module Content

  • What is brand journalism?    
  • Brand journalism for your radio station
  • How to build an agile digital newsroom      
  • Promoting your station as a trustworthy news brand
  • Engaging social media users and listeners online     
  • Being a trusted news outlet

Trainer, Lorcan Kinsella, Brand Nova Digital

Founder & CEO, Lorcan Kinsella is one of the most sought after Digital Marketing Strategists both in Ireland and internationally. Over the past 8 years, he has trained over 3,500 professionals through custom training from 12-week digital marketing programmes to 2-day intensive lead generation sales funnel architecture workshops for leading brands, the commercial radio sector, agencies and has first-hand knowledge of the challenges facing many businesses in digital marketing.

 He lectures in Digital Marketing with several institutions including the Dublin Business School, Griffith College, Digital Marketing Institute and other corporate training organisations. Brand Nova Digital was born out of his desire to make digital marketing easy and accessible to every business.