Creative Campaigns for Radio - Integrating Traditional and Digital Marketing for maximum success.

Course Brief

This course will look at Creative Campaigns for Radio: Integrating Traditional and Digital Marketing for Maximum Success.   Despite the rise in digital marketing and social media tactics, the best campaigns often mix a blend of old and new. Leveraging good old PR and old school marketing techniques with digital and technology ensures you cover all bases.

In this workshop, Joanne Sweeney-Burke will provide you with a campaign blueprint to be implemented by radio stations. She will also share a case study to illustrate how this marketing marriage can work.

Learning Outcomes
After this workshop, participants should be able to:
•    Understand the elements of an integrated marketing campaign
•    Prepare an integrated campaign for a radio station   
•    Develop messages for each part of the marketing mix

Module Content
•    The features of an integrated marketing campaign    
•    Campaign audience/s and goal setting
•    Traditional PR and marketing tactics     
•    Digitising your campaign    
•    Measuring campaign success   

Trainer - Joanne Sweeney Burke, Digital Training Institute

Joanne is a published author and her first title looks at use of social media by law enforcement agencies. She is a writer for Social Media Examiner, the world's largest social media website. She hosts a weekly podcast called JSB Talks Digital and a weekly vlog of the same name. She also delivers webinars on Big Marker, the world's largest webinar community.

Joanne is a skilled trainer and in the past three years alone has delivered face-to-face training to over 3,000 people across the world. Every single training programme she has designed and delivered and she complements this training with online supports, resources and mentoring. She has her own eLearning platform on and leverages technology to expand digital education to as many people as possible.