Making Radio Social

The social media landscape has changed dramatically in 2018. Visual content has become more important than ever before. Facebook is no longer the only game in town, and rival platforms offer new tools and avenues to reach and grow audiences.

What tools and approaches do you need to know to maximize the discoverability and impact of your stories on social media?

This intensive one-day workshop will get you up to date with current best practice and the latest tools. You’ll also receive expert guidance on creating engaging video and images affordably and quickly with simple, free smartphone apps. 

Course Content

  • Best practice in social audio storytelling
  • Guidance on new tools and techniques for maximizing story impact on social platforms
  • Tips to create engaging photos and video using a smartphone
  • Adding text and your logo to your photos and video to boost impact and brand awareness
  • Tips for optimizing reach on Facebook, LinkedIn, Twitter, Instagram and YouTube

Specifically the course will look at the following :

SOCIAL MEDIA – THE CURRENT LANDSCAPE

  • How have social platforms changed in 2018
  • Take-homes: More video, more live content, more engagement
  • Refreshing and rethinking social content strategies
  • Brand versus personal use – risks and opportunities

HOW CAN RADIO JOURNALISTS CREATE VISUAL CONTENT

  • Recorded and live video – case studies
  • Social audio and illustrated radio – case studies
  • Illustrated images – case studies
  • Equipment and apps

FILMING AND PHOTOGRAPHY TIPS

  • Tips for filming radio and podcast interviewees
  • Tips on narrative photography
  • Adding text and a logo to your images – apps
  • Adding text and a logo to your videos - apps

DEEP DIVE 1: FACEBOOK, TWITTER, INSTAGRAM

  • Beyond the URL: creating visuals for these platforms
  • New platforms: Twitter Live Audio, IGTV – pros and cons
  • Apps and workflow

DEEP DIVE 2: YOUTUBE, LINKEDIN, SKYPE

  • YouTube: maximize your impact on the ‘second biggest search engine’
  • LinkedIn: more than a jobs website
  • Skype call recording
  • Apps and workflow

 

Target Trainee Profile

Designed and led by former BBC journalist Corinne Podger, this course is ideal for radio journalists and podcasters, and will also interest anyone who needs to get the most out of audio storytelling on social platforms.

Trainer - Corinne Podger

Corinne worked as a radio, television, online and social media journalist for over 20 years, primarily for the BBC and ABC Australia. Since 2013 she has become one of the world’s best multimedia trainers, working with a range of journalism training providers including the BBC, Reuters, Journalism.Co.Uk, the World Association of Newspapers, and Radio Independent Group in the UK. She currently lectures in Digital and Mobile Journalism at the University of Melbourne in Australia, and runs training consultancies for reporters all over the world.