How to engage with Millenials and iGeneration.

Course Brief

Millenials or Gen X are those who reach adulthood by the year 2000.  iGeneration or Generation Z are those born from the mid 1990s to the early noughties.  They have grown up in the Digital Age but research has proven that both these demographics interact with media much differently to previous generations. They are a key target audience for radio stations and are highly accessible on social and digital platforms.

Course Content

At the end of this workshop you will :

  • Understand the digital habits of Millenials and iGeneration
  • Understand how to put in place a strategy to help your station engage with and convert younger audiences
  • Learn about hiring digital influencers and their role in social engagement



Joanne Sweeney-Burke, Digital Training Institute.  Joanne is a former broadcast journalist, PR lecturer and CEO in various roles. Apart from being a busy entrepreneur she is also a published author. See She is an international speaker and a highly sought after digital marketing trainer.

Joanne is originally from Donegal but now lives in Galway with her husband and two children.

Embracing the digital age is something that Joanne has done with vigour and passion. Upskilling with a Masters in Digital Marketing and practicing what she preaches at her training courses. She also brings extensive business management experience to bear on all consultancy projects. Put simply when you hire Joanne and her team you benefit from a remarkable blend of media, marketing, communications and business skills.