This practical workshop is designed to teach you how to use metrics to both measure your success and improve your content. This course is designed to give working content creators and journalists a practical understanding of how to use metrics in their work, with the aim of actually improving their output, rather than just assessing success and failure.
Analytics – the ability to see who is reading your content, how they’re reading it and when they come to the site – is the secret of success in digital. But without a good understanding of how to use online traffic measurement, it can mislead you.
The course will start from the basics and will help you build an understanding of what data is important and how to use the reporting tools in Google Analytics.
Specifically the course will cover :
Getting Started with Google Analytics
Understanding Website Traffic(User Acquisition)
Website User Activity(User Behaviour)
Who is your Audience
At the end of this course you will have :
Lorcán Kinsella is Founder & CEO of Brand Nova Digital. He is one of the most sought after Digital Marketing Strategists both in Ireland and internationally, having worked with some of the biggest names in information marketing while working with the Launchmen.
Over the past 3 years, he has trained over 2,500 professionals through custom programmes, including 12 week Digital Marketing Strategy, two day intensive lead generation sales funnel architecture workshops for leading brands, radio sector and agencies. With his extensive experience, he has first-hand knowledge of the many challenges facing businesses in the market place today.
Well known for his innovative and passionate approach to digital marketing. He lectures in Digital Marketing with several institutions including the Dublin Business School, Griffith College, Digital Marketing Institute and other corporate training organisations.
Brand Nova Digital was born out of his desire to make digital marketing easy and accessible to every business. By demystifying the jargon and reflecting all relevant data in one place via NOVA 1 platform - Brand Nova's Proprietary Marketing Software Platform, providing monitored marketing support services to every business.