The Future Unveiled: Russell Beck's 'The World of Work to 2030'.
A practical guide to future-proofing your business and your career.
Today marks the launch of Russell Beck’s new book: The World of Work to 2030. A book that helps make sense of the megatrends playing out in the world today and, as a result, how individuals can future-proof their businesses and careers.
Russell Beck is a key member of Learning Waves' esteemed training panel. Renowned for his ability to consistently inspire and guide professionals within the radio sector, Russell is the driving force behind the impactful 'Innovation and Creativity for Commercial Success' course. Together with Alison Beck, he spearheads the delivery of our flagship senior management programme, Manage | Lead | Inspire. The profound impact of these programmes extends far beyond the professional realm, empowering participants to apply newfound skills in both their careers and personal lives. Russell Beck draws on a diverse background having worked as an engineering project leader in 25 countries, as European Head of Talent for Yahoo! and as Managing Director of a £120 million talent outsourcing business. He consults with leadership teams and frequently delivers keynotes, interactive workshops and development programmes. An acknowledged thought leader, he is regularly interviewed by media and has been featured in the Financial Times.
The World of Work to 2030 is a practical book that addresses these challenges. With a timeline to enable immediate action to be taken, and backed by extensive research, it is aimed at anyone who wants to know how to navigate the commercial and personal uncertainty of the future. The book considers the megatrends playing out in the world today and then through a series of lenses it explains how businesses and individuals can future-proof themselves. Illustrated through a broad range of case studies applied to markets around the world, this is a smart examination of the future of work and how to overcome its challenges.
In the upcoming episode of RadioTalks, Russell Beck delves into the core concepts of his groundbreaking book in an enlightening conversation with Andy Matthews. Sharing the essence behind the book, Beck emphasises, “This book looks at the megatrends playing out in the world. These trends will form what will come next. They are creating the future. The book looks at what the trends mean, what their impact will be and what steps you can take to go forward.”
Within the book, Russell illuminated two pivotal skillset challenges confronting businesses, He said, “The skills of the future fall into 2 buckets. One being innovation, creativity, thinking, visualisation, storytelling, seeing the hidden meaning. The second being people skills, leadership, getting people to work together, understanding them as individuals, motivating them, helping them on their journeys.”
Rusell underscores the profound positive effects of honing these skillsets, stating, “People are one of the biggest single costs in any businesses PNL. Having people even being just 1% more productive would have a big impact on the bottom line.”
Furthermore, Russell predicted the evolving landscape of key differentiators in business success. He said, “Leadership skills are increasingly becoming the key differentiators between businesses. By 2030 the biggest gap between demand and supply of skills will be digital skills. The second biggest, only very slightly behind, is leadership.”
Don't miss the chance to grab your copy of The World of Work to 2030 today. It is available for purchase here. Let the endoresements from industry leaders serve as a testement to the incredible work put in to creating this book.
“Russell aims to challenge our thinking with how we work, and he certainly does that. The book is jam packed with insightful tips, many of which I will be applying at my company. I found the section on recruitment particularly inspiring. In a world where companies are struggling to attract and retain talent, Russell’s novel approach to carrying out a simple task such as writing a job advert could be game changing in attracting ‘best fit’ employees. If you want to best prepare yourself, your current and future employees to confidently embrace and succeed in a rapidly changing, complex and global work environment, then this book is for you.”
Gabrielle Cummins, CEO and Programme Director, Beat 102-103
"The World of Work to 2030 does not map the future – it does something better. It gives us an algorithm for approaching the inevitable uncertainty with confidence and competence. The secret to future-proofing lies at the margin between science and art, and Russell Beck shows us the skills and talents we’ll need to prosper in a world where constancy is ever elusive. Focused, flexible, fast, friendly and fun – by 2030 it needs to be “the way we do things round here”.
John Mark Williams, Chief Executive Officer, Institute of Leadership
“Russell aims to challenge our thinking with how we work and he certainly does that. The book is jam packed with insightful tips, many of which I will be applying at my company. I found the section on recruitment particularly inspiring. In a world where companies are struggling to attract and retain talent, Russell’s novel approach to carrying out a simple task such as writing a job advert could be game changing in attracting ‘best fit’ employees. If you want to best prepare yourself, your current and future employees to confidently embrace and succeed in a rapidly changing, complex and global work environment, then this book is for you.”
Danny McCoy, CEO, Irish Business and Employers Confederation
Click below to hear a sneak peak of RadioTalks Episode 17. The full episode will be available to listen on Thursday the 8th of February at 4pm.