Latest JNLR listenership confirms huge audience numbers for radio with over 91% of adults listening to radio every week.
The JNLR report, covering the period July 2021 to June 2022 released today shows radio enjoys huge audience numbers with 91.2% of Irish adults and 87.1% of 15-34 year olds listening to radio every week. The report, released on 28th July 2022, also shows that Irish radio enjoys far higher daily audience levels compared to global social platforms such as Facebook and Instagram. Listeners tune in for on average 4 hours per day to radio across Ireland.
The daily listenership levels are also hugely impressive with 79% of adults and 69% of 15-34 year olds listening to radio each weekday. These listenership levels are all the more impressive when compared to daily user levels for the main tech platforms as reported by the Ipsos Social Media Tracker. It shows that Facebook only has 34% of adults using its platform daily, Instagram, 30% of adult users daily and Tik Tok with 12% using the platform each day.
Listening to live radio via FM/AM is still by far, the most popular form of listening accounting for 90% of all adult listening, 4% of listening is through a smart speaker and 3% through a mobile device. For younger cohorts, the pattern is a little different with 81% of 15-34 year olds listenership via FM/AM while a mobile device and a smart speaker account for 9% and 5% of their listening.
Ciaran Cunningham CEO Radiocentre Ireland said:
“I am delighted that the JNLR listenership data released today shows clearly the huge power and popularity of radio among the Irish population. Radio delivers unrivalled audience numbers on a daily and weekly basis. Radio listening is booming and today’s figures are a great reminder that Irish radio is a central part of people’s lives. As a commercial medium, radio gives brands a way to speak to millions of people every day”.