Podcast Login Sign Up
Learning Waves Logo
Learning Waves Site logo
  • Home
  • About
    • About Learning Waves
    • Podcast
    • Members
    • Testimonials
    • Tenders
  • News
  • Training
    • Training Calendar
    • Training Archive
    • Trainers
  • Graduate Programmes
    • Journalism Graduate Programme
    • TY Media Week
    • Radio Presenter Course
  • Jobs
  • Contact
News Radio is one of Ireland's most trusted mediums

Upcoming Courses

  • Introduction to Radio Sales & Creative Led Selling
    31 Jan 2023

    Introduction to Radio Sales & Creative Led Selling

    Read more
  • Power BI for Business
    22 Feb 2023

    Power BI for Business

    Read more
  • Copywriting for Radio
    22 Feb 2023

    Copywriting for Radio

    Read more
  • MS Powerpoint(Advanced) Online
    2 Mar 2023

    MS Powerpoint(Advanced) Online

    Read more
View All Courses
Radio is one of Ireland's most trusted mediums

Radio is one of Ireland's most trusted mediums.

  • 1st May, 2020

A new survey conducted by IPSOS MRBI has reinforced radio’s dominant position as one of the most trusted media in Ireland.  The survey shows radio has a trust rating of 7.9 out of 10 for all adults, equalling the score for television and ahead of all other platforms among the crucial 25-44 age demographic, at 7.9 out of 10.

The survey of over 1000 among a representative sample of 15+ during the lockdown period 1st – 13th April 2020 also shows that 96% of people had listened to the radio in the last 4 weeks; almost the entire population of Ireland and 9 in 10 had listened in the last week.

It also shows changes in how radio was consumed. The restrictions have led to a reduction in “in-car listening” with 48% saying they were spending less time listening in the car. The poll also found significant numbers listening at home, 72% say they spent more or the same amount of time listening to radio at home on FM or DAB. Mobile devices and smart speakers are being used by radio listeners with 43% and 29% respectively saying they spend more / same amount of time listening to radio on these devices.

 

48% of people stated their number one reason for tuning in was to get news and information. According to Reuters, radio is the most trusted medium across Europe, illustrated by a connection score of 7.5 out of 10 for radio, second only to TV at 7.7. This score was double that of social media.

It’s worth nothing that no social media network scored more than 3.3 for connection in the survey. Music (26%), up to date COVID-19 Information (21%) and discussion and debate (11%) also featured strongly in people’s thought processes for tuning in to radio.

Radio’s trust levels, immediate accessibility and its flexibility has meant it has consistently played a key role in communicating COVID-19 information over the past number of weeks. Its ability to deliver a mass national message with regional and local nuancing has reaffirmed radio’s position as a key communication channel.

Radio has provided important updates around social distancing; good hygiene practices and local community supports for vulnerable citizens. Thanks to radio, these crucial citizen information updates have all been shared to a large percentage of the population. Radio was also used to great effect by Uachtarán na hÉireann, Michael D. Higgins, when he chose radio to address and reassure the nation around the battle against COVID-19.

Individual stations have all reported increased levels of online listening throughout this crisis as consumers return to the trusted, informative, engaging medium that is radio. Consumers have also used the medium to help them better understand the challenges they face around COVID-19.

Source : https://chooseradio.ie/ourjnlr/choose-radio-press-release-omnipoll-results/

« Back to News
  • Tweet
  • Share
  • LinkedIn
  • Email
Learning Waves Site logo

Learning Waves.

Unit 20 Creative Spark
Clontygora Drive, Muirhevnamor

Dundalk, Co. Louth

e info@learningwaves.ie

Directors.

Joanne Carroll, Maria McKenzie, Nick Karkazis, Lena Murphy, Fiona Stack, Michael Crawley, Ciara O'Connor, Bernadette Prendergast, Martin Howard, Fionnuala Rabbitt, Patricia Monahan, Trish Laverty, Jonathan Barker

skillnet irelnad skillnet irelnad

© 2004 - 2023 Learning Waves. All Rights Reserved. Company Nr. 381295

Member Login

Not a member? Sign Up Now

Forgotten Your Password?