Podcast Login Sign Up
Learning Waves Logo
Learning Waves Site logo
  • Home
  • About
    • About Learning Waves
    • Podcast
    • Members
    • Testimonials
    • Tenders
  • News
  • Training
    • Training Calendar
    • Training Archive
    • Trainers
  • Graduate Programmes
    • Journalism Graduate Programme
    • TY Media Week
    • Radio Presenter Course
  • Jobs
  • Contact
News Ten tips for better radio advertising with Rory Hamilton

Upcoming Courses

  • Introduction to Radio Sales & Creative Led Selling
    31 Jan 2023

    Introduction to Radio Sales & Creative Led Selling

    Read more
  • Power BI for Business
    22 Feb 2023

    Power BI for Business

    Read more
  • Copywriting for Radio
    22 Feb 2023

    Copywriting for Radio

    Read more
  • MS Powerpoint(Advanced) Online
    2 Mar 2023

    MS Powerpoint(Advanced) Online

    Read more
View All Courses
Ten tips for better radio advertising with Rory Hamilton

Ten tips for better radio advertising with Rory Hamilton.

  • 27th March, 2018

Rory Hamilton, founding partner and ECD of the Dublin based creative agency Boys and Girls and President of the Institute of Creative Advertising and Design(ICAD), joined us at Radio Days Ireland 2018.  Rory has won more than 100 creative awards both nationally and internationally including awards at D&AD, Epica and One Show. Rory joined us to share with us his 'ten simple steps to better radio advertising'.  By way of introduction Rory said that his passion is 'to get people to produce better radio and that radio is a writers paradise'.  Rory described radio as the 'playground for creatives', because nothing can stop you doing really good work.  He believes that radio is best at 'getting under your skin', it can be 'funny', 'dramatic' and extremely 'powerful'.  He compared it to a motorbike rather than a truck and cautioned the audience 'not to throw too many messages in at once'.  Radio should have one message, clearly delivered and cleverly executed.  In concluding his presentation, Hamilton said that 'radio is a powerful medium pound for pound', 'it gets under your skin', 'it changes people's minds and it makes brands'.  Rory Hamilton Boys and Girls

Rory's top ten simple steps to better Radio Advertising :

  1. A good idea costs the same as a bad one
  2. Avoid C Bombs in the kitchen
  3. If it looks funny, it'll probably sound funny
  4. 30 seconds might not be enough
  5. Radio can sell anything, but one at a time
  6. Let Google do the heavy lifting
  7. If you get asked to throw in the kitchen sink, don't forget the taps
  8. Write it, read it out loud, edit it
  9. Casting is everything
  10. What you can't see can help you

Rory's full presentation can be heard by clicking here. 

« Back to News
  • Tweet
  • Share
  • LinkedIn
  • Email
Learning Waves Site logo

Learning Waves.

Unit 20 Creative Spark
Clontygora Drive, Muirhevnamor

Dundalk, Co. Louth

e info@learningwaves.ie

Directors.

Joanne Carroll, Maria McKenzie, Nick Karkazis, Lena Murphy, Fiona Stack, Michael Crawley, Ciara O'Connor, Bernadette Prendergast, Martin Howard, Fionnuala Rabbitt, Patricia Monahan, Trish Laverty, Jonathan Barker

skillnet irelnad skillnet irelnad

© 2004 - 2023 Learning Waves. All Rights Reserved. Company Nr. 381295

Member Login

Not a member? Sign Up Now

Forgotten Your Password?