The latest JNLR/Ipsos MRBI report into radio listening published on 8th February 2018 shows that daily radio listening is at 83% of all adults.
The report covers the 12-month period from January to December. More than 3.1 million listeners (15+), are listening every weekday and on average are listening for 4 hours per day.
The survey also shows that more than half, 57%, tune into their local or regional station and 44% listen to a national station. Among the younger, 15 to 34-year market, 78% listen daily.
Irish radio audiences continue to listen to a significant amount of radio everyday, tuning in, on average, for almost 4 hours per day during the prime 7am to 7pm time. In terms of share of all minutes listened in the country, National Radio currently has 45.2% share of all minuteswhile Local/Regional Radio holds the majority share position with 54.8% in this reporting period. The report also shows that radio in Ireland has an astonishing 9.2m social media connections through platforms such as Facebook, Instagram, Twitter and Snapchat.
The video shows the significant numbers of Irish people tuning into radio during key moments in 2017 and looks at what is ahead in 2018 and how radio will be a part of those key moments. It looks like radio is always going to be part of our lives in Ireland and will play a key role in the big moments in 2018. We look forward to listening to it all.