Podcast Login Sign Up
Learning Waves Logo
Learning Waves Site logo
  • Home
  • About
    • About Learning Waves
    • Podcast
    • Members
    • Testimonials
    • Tenders
  • News
  • Training
    • Training Calendar
    • Training Archive
    • Trainers
  • Graduate Programmes
    • Journalism Graduate Programme
    • TY Media Week
    • Radio Presenter Course
  • Jobs
  • Contact
News Radio : The love affair with radio continues with over 3 million listening everyday

Upcoming Courses

  • Mastering Adobe Audition (Online course)
    7 Jun 2023

    Mastering Adobe Audition (Online course)

    Read more
  • Digital Storytelling to engage and connect audiences
    14 Jun 2023

    Digital Storytelling to engage and connect audiences

    Read more
  • TikTok for Journalists
    21 Jun 2023

    TikTok for Journalists

    Read more
  • Interviewing Skills for Radio Presenters
    29 Jun 2023

    Interviewing Skills for Radio Presenters

    Read more
  • Leading as a Producer - Radio Producer Certificate
    7 Nov 2023

    Leading as a Producer - Radio Producer Certificate

    Read more
View All Courses
Radio : The love affair with radio continues with over 3 million listening everyday

Radio : The love affair with radio continues with over 3 million listening everyday.

  • 28th July, 2017

JNLR figures published today confirm that radio remains THE choice for the Irish public when it comes to audio listening. 3.1 million People tune in each day! Despite the fact that listeners have more options than ever before, radio continues to dominate with 82% choosing radio daily.

The joint national listenership research conducted by Ipsos MRBI covers the 12 month period July 2016 to June 2017 and involves nearly 17,000 respondents annually; making it one of the most extensive research pieces in the country.  Chairperson of #Choose Radio, a group which represents all of the Irish radio industry’s sales houses, Gabrielle Cummins says “this robust piece of research provides advertisers with substantial data to clearly analyse audience listening habits so they can help formulate an effective advertising plan”. She also points out that “all radio stations in Ireland have invested significantly in their digital output because it’s crucial that we continuously adapt and evolve to exceed our audience’s ever changing expectations”.  Collectively, all radio stations in Ireland now have over three million listening on air and over 8 million social media followers. With such a large, engaged audience across multi platforms, the #ChooseRadio group is focused on championing the many merits of the medium which the group describes as the original social media.

Today’s JNLR results complement a recent poll commissioned by the #ChooseRadio group from Spark Research Company which has revealed that almost 60% think radio is a trustworthy source*.  Gabrielle Cummins says “the reality is that radio connects with more people than any other medium in Ireland so if you have a message you want to get across to your target in an effective way then then the obvious option is to #ChooseRadio!”

Here are some of the facts from the figures :
1.    82% of people in Ireland listened to the radio yesterday.  
2.    On average, they spend over 4 hours with radio every day.
3.    When it comes to any audio listening in Ireland, live radio rules with 87.6%.  This compares to 8% of owned music and 3.2% to Spotify.
4.    Radio also dominates when compared with other media - 51% of all adults in Ireland used Social Media yesterday and just 40% read a national newspaper.
5.    413,000 people in Ireland listened to radio via either a radio station App or the Irish Radioplayer in the last seven days.
6.    Irish radio’s strong on air performance is complemented across their digital platforms with over 8.1 million social connections.


*Spark Omniboost Poll, Summer 2017

 

 

« Back to News
  • Tweet
  • Share
  • LinkedIn
  • Email
Learning Waves Site logo

Learning Waves.

Unit 20 Creative Spark
Clontygora Drive, Muirhevnamor

Dundalk, Co. Louth

e info@learningwaves.ie

Directors.

Joanne Carroll, Maria McKenzie, Pat Gardiner, Ger Gilroy, Fiona Stack, Michael Crawley, Ciara O'Connor, Patricia Monahan, Bernadette Prendergast, Martin Howard, Fionnuala Rabbitt

skillnet irelnad skillnet irelnad

© 2004 - 2023 Learning Waves. All Rights Reserved. Company Nr. 381295

Member Login

Not a member? Sign Up Now

Forgotten Your Password?