JNLR results show Ireland still loves Radio!

JNLR results show Ireland still loves Radio!.

  • 3rd February, 2017

Ireland still loves radio and as a nation almost 3 million Irish adults listen to radio for 4 hours per day.  Whether it's news, views, sport, talk or entertainment, Irish adults are tuning in to radio.  Thank you for your support and continue listening!!!!  Here are some more interesting facts about how we listen to radio in Ireland :

  1. We all still love to listen to radio. In terms of consumption of audio content, radio makes up 88% of all audio listening. 85% of all 35+ in Ireland tune in everyday. 76% of 15-34’s tune into the radio on a daily basis and radio accounts for 73.1% of their time spent listening to audio

  2. 82% of Irish Adults (15+) tune into Irish Radio on a daily basis. This incorporates 83% of Housekeepers and 82% of Housekeepers with kids tuning in each day

  3. The average listening time per listener is over 4 hours per day

  4. 55% of all radio listeners are aged between 25 and 54

  5. There’s no battle of the sexes when it comes to radio with the listenership made up of 51% female and 49% male

  6. 21% of the national 15+ audience have downloaded a radio station app

  7. The audience is spread across urban and rural with 64% of listening in Urban Areas and 36% in Rural

  8. Radio dominates the share of audio listening at 88% versus listening to own music at 8.6% and streaming music at 2.8%

  9. Radio stations across Ireland have almost 8 million social media connections across Facebook, Twitter, Instagram and Snapchat

  10. Mobile (2.4%), PC/Laptop(1.4%)  and other device (0.6%) listener makes up 4.4% of the market while listening on Mobile grows to almost 7.3% in 15 – 34’s

 

Source : Ipsos MRBI, JNLR 2016-4

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