Podcast Login Sign Up
Learning Waves Logo
Learning Waves Site logo
  • Home
  • About
    • About Learning Waves
    • Podcast
    • Members
    • Testimonials
    • Tenders
  • News
  • Training
    • Training Calendar
    • Training Archive
    • Trainers
  • Graduate Programmes
    • Journalism Graduate Programme
    • TY Media Week
    • Radio Presenter Course
  • Jobs
  • Contact
News Radio making itself heard with a new planning app

Upcoming Courses

  • Mastering Adobe Audition (Online course)
    7 Jun 2023

    Mastering Adobe Audition (Online course)

    Read more
  • Digital Storytelling to engage and connect audiences
    14 Jun 2023

    Digital Storytelling to engage and connect audiences

    Read more
  • TikTok for Journalists
    21 Jun 2023

    TikTok for Journalists

    Read more
  • Interviewing Skills for Radio Presenters
    29 Jun 2023

    Interviewing Skills for Radio Presenters

    Read more
  • Leading as a Producer - Radio Producer Certificate
    7 Nov 2023

    Leading as a Producer - Radio Producer Certificate

    Read more
View All Courses
Radio making itself heard with a new planning app

Radio making itself heard with a new planning app.

  • 9th January, 2017

Local radio is in the fabric of the community.  Radio is not dying, but the relationship is different because consumption has changed, the effectiveness of radio is still there', according to CEO of IRS Plus, Peter Symth.  Smyth was speaking to Colette Sexton from the Sunday Business Post about the development of a desktop app, Radio Factory, which will make it easier for media agencies to produce radio campaigns.  The app has been developed in conjunction with media analysis tool, MediaStar and it has already been broadly welcomed.  Eamon Fitpatrick, managing director of IPG Media Brands, said the Radio Factory App was a 'game changer and deserves great credit'.  Alan Cox, CEO of Core Media, said it was a 'very smart initiative and wil challenge planners to take a fresh look at how they deploy radio budgets'.  The app aimes to reduce the time it takes to plan a radio campaign and with the input of key data by agenices the app will generate a radio plan, which IRS Plus, claims offers the most efficient mix of radio stations.  Full details of the app can be read in the article below. 

« Back to News
  • Tweet
  • Share
  • LinkedIn
  • Email
Learning Waves Site logo

Learning Waves.

Unit 20 Creative Spark
Clontygora Drive, Muirhevnamor

Dundalk, Co. Louth

e info@learningwaves.ie

Directors.

Joanne Carroll, Maria McKenzie, Pat Gardiner, Ger Gilroy, Fiona Stack, Michael Crawley, Ciara O'Connor, Patricia Monahan, Bernadette Prendergast, Martin Howard, Fionnuala Rabbitt

skillnet irelnad skillnet irelnad

© 2004 - 2023 Learning Waves. All Rights Reserved. Company Nr. 381295

Member Login

Not a member? Sign Up Now

Forgotten Your Password?