Podcast Login Sign Up
Learning Waves Logo
Learning Waves Site logo
  • Home
  • About
    • About Learning Waves
    • Podcast
    • Members
    • Testimonials
    • Tenders
  • News
  • Training
    • Training Calendar
    • Training Archive
    • Trainers
  • Graduate Programmes
    • Journalism Graduate Programme
    • TY Media Week
    • Radio Presenter Course
  • Jobs
  • Contact
News South East Radio scoops a major award at the 2016 Road Safety Authority Awards.

Upcoming Courses

  • Introduction to Radio Sales & Creative Led Selling
    31 Jan 2023

    Introduction to Radio Sales & Creative Led Selling

    Read more
  • Power BI for Business
    22 Feb 2023

    Power BI for Business

    Read more
  • Copywriting for Radio
    22 Feb 2023

    Copywriting for Radio

    Read more
  • MS Powerpoint(Advanced) Online
    2 Mar 2023

    MS Powerpoint(Advanced) Online

    Read more
View All Courses
South East Radio scoops a major award at the 2016 Road Safety Authority Awards.

South East Radio scoops a major award at the 2016 Road Safety Authority Awards..

  • 15th December, 2016

South East Radio are delighted to receive a Leading Lights Awards for its unique road safety campaign called Give Your Phone the Boot.

At a ceremony at Farmleigh in Dublin Liz O’ Donnell, Chairperson of the Road Safety Authority presented the media award to South East Radio’s Managing Director Eamonn Buttle, General Manager Liam Dwyer, Programme Controller & News Editor Michael Sinnott and Morning Mix Presenter Alan Corcoran(See picture).
Give your Phone the Boot was a brand new home grown initiative from South East Radio to highlight the danger of using a mobile phone when driving and to instigate a change in habits by encouraging listeners to put their phone in the boot.

 

The month long launch campaign commenced on the 29th April 2016. A stark promotion announced the deadly statistics issued by the Road Safety Authority.  Using mobile phones is the BIGGEST distraction for drivers on our roads, even though the low number of penalty points issued belie the extent of the issue.  A special South East Radio Morning Mix programme was dedicated to the launch of Give your Phone the Boot.

To drive this message home, one of South East's reporters, accompanied a driving instructor and immediately saw the impact texting had on her ability to control the car she was driving.  4th class children recounted their fear of seeing adults talk or text while driving. They helped push a giant phone cut out into a car boot so that their message could be seen on social media.

Local sports teams and businesses supported the bespoke campaign. The message captured the imagination of TY students who designed a poster.  Experts say it takes 21 days to break a habit. A 21 day countdown promotion ran to remind people to Give their Phone the Boot and break the habit.

When your phone is in the boot, you are safer, your family is safer and the road users on your journey are safer.

« Back to News
  • Tweet
  • Share
  • LinkedIn
  • Email
Learning Waves Site logo

Learning Waves.

Unit 20 Creative Spark
Clontygora Drive, Muirhevnamor

Dundalk, Co. Louth

e info@learningwaves.ie

Directors.

Joanne Carroll, Maria McKenzie, Nick Karkazis, Lena Murphy, Fiona Stack, Michael Crawley, Ciara O'Connor, Bernadette Prendergast, Martin Howard, Fionnuala Rabbitt, Patricia Monahan, Trish Laverty, Jonathan Barker

skillnet irelnad skillnet irelnad

© 2004 - 2023 Learning Waves. All Rights Reserved. Company Nr. 381295

Member Login

Not a member? Sign Up Now

Forgotten Your Password?