Towards the end of 2015, Learning Waves commissioned Andrea Martin from Media Lawyer to develop a Social Media policy template that could be used by all stations. The template has now been completed and with the exception of a few minor edits, it will be available in soft copy and on the members area in the website by the end of next week.
The aim of the social media policy sets out the parameters and protocols for social media use by your station and your staff. It sets out what you aim to achieve through your use of social media and outlines how your staff members use social media in the context of programme making.
Having this policy in place allows for clarity as to the what the station deems to be permissible usage and makes it clear to both staff and management what their roles are in respect of social media use.