JNLR figures highlight the strong appeal of Radio in Ireland.
Results from the latest JNLR figures indicate that Irish audiences continue to listen to a significant amount of radio everyday – tuning in, on average, for almost 4 hours per day during the prime 7am to 7pm time (Irish Adults listening Mon-Fri).
In terms of share of all minutes listened in the country, National Radio currently has 46.1% share (+0.1%) of all minutes while Local/Regional Radio holds the majority share position with 53.9% (-0.1%) in this reporting period. The latest results also show daily radio listening at 83% , that is 83% of all adults, 3 million listeners (15+), listening every weekday.
A total of c16,750 people were interviewed during the survey period by Ipsos MRBI, on behalf of JNLR – Joint National Listenership Research – that is commissioned by all national, regional and local stations, BAI, AAI, and IAPI. For further details and a breakdown of results to to www.ipsosmrbi.com
Source : Ipsos MRBI