Interesting Articles.

Over the last few weeks i have come across a number of articles which make an interesting read for those working in radio.  

The first one asks if it is 'Time to Rethink Breakfast Radio'.  This article is produced by McMorrow Media and Marketing who observed Chris Moyles presenting the breakfast show on Radio X.  The show began on Monday 21st September 2015 and is Moyles' first appearance on radio since his departure from the BBC in 2012.  The show airs from 6.30am to 10am and goes head to head with his replacement in the BBC, Nick Grimshaw.  In the article below, Moyles highlightsa few areas that commercial radio jumps to automatically that need a rethink.  Click on the link below to read the full article.  

mcmmonline.com/blog/time-rethink-breakfast-radio/

The Institute of Future Media and Journalism has looked at 'Social Media and Journalism - what journalists and readers should know'.  The article looks at the infleuence of social media on journalism.  In the article the contribution of social media to journalism is acknowledged but the disruption to existing practices is queried.  Journalism has become more than jsut the 'article' and it is now the article and the comments, the article and the shares, the article and the reactions.  Social media generates and supports new forms of journalism, e.g, data journalism and social media also affects the way in which our news is now distributed.  Click on the link below for the full article. 

fujomedia.eu/social-media-and-journalism-what-journalists-and-readers-should-know/

Amanda Webb, Owner of Spiderworking.com has written an article on 'Social Advertising - the Good, the Bad and the Future'.  Webb cautions that 'we need to hone down our audience and target those who are interested in what we do, those who are likely to spread the word or buy from us'.  In the article Webb talks about several organisations who have used social media to advertise and their experience of this.  Whatever medium we use, Webb believes that you have access to information about your potential audiences and you must use this information at the very least to provide good experiences for the people you advertise to.  For more on this, click on the link below. 

www.spiderworking.com/blog/2014/01/09/social-advertising/