TikTok for Journalists.

Course Details

  • Date Tue, 26th March 2024
  • Time 09:30 to 16:30
  • Duration 2 days
  • LocationGrand Cana Hotel, Grand Canal Upper, Dublin, D04 X5X7
  • Trainers Mark Egan, Purple Bridge Media

Course Aims

TikTok is used by more than a billion users around the globe. Its growth is driven mainly by younger audiences who use it as one of their main sources of news.The challenge for news organisations and journalists is to harness this platform. Even organisations such as the BBC were slow in creating a presence on TikTok. Now, it is a platform that journalists cannot ignore.
In fact, with the right strategies and understanding of the algorithm, many news outlets are having success reaching new audiences on TikTok.
In this training we will explain how the algorithm works, what content is most effective, how to build an audience and how journalists are telling important stories in a way that is native to the platform.

Course Content

In this course you will look at the following :

Day 1

  • Introduction to TikTok
  • Understanding the Audience
  • How to approach TikTok as a Journalist
  • Creating a TikTok strategy
  • Deciding which topics work best
  • Case studies from news organisations
  • Video storytelling on TikTok
  • Scripting for Success
  • Shooting TikTok videos
  • Essential accessories
  • Things to consider when creating TikTok videos

Day 2

  • Going Live on TikTok
  • How to build a Live audience
  • Uses of TikTok Live
  • Apps to enhance your content
  • Involving your audience
  • Creating emotion in your storytelling
  • Using Archive to build an audience


Mark Egan, Purple Bridge Media

Mark Egan is a media consultant, podcaster and former BBC journalist. He specialises in teaching media professionals how to create content on mobile devices and for mobile audiences. Mark is a faculty member of the European Broadcasting Union Academy and received a BAFTA nomination for his work in documentaries. He has delivered workshops and presentations around the world in addition to teaching virtually. Mark is also a co-founder of the Mobile Creators Academy and host of The Knowledge Industry podcast.

Who is this content for?

This course is aimed at all those either using or looking to use TikTok to tell stories across their organisation.

Training Method

This course will take place in person and will take place on 26th and 27th March 2024 in Dublin and on 30th April and 1st May in Athlone.  To book your place on the course go to 'Book Now' at the top of the page.