Certificate in Digital Sales for Radio.

Course Details

  • Date Wed, 25th January 2023
  • Time 13:30 to 16:00
  • Duration 7 weeks
  • LocationOnline and In-person
  • Trainers Joanne Sweeney, Digital Training Institute

Course Aims

This aim of this course is to offer a structured approach to selling digital in commercial radio in Ireland. It provides up-to-date statistics and information on the digital landscape for radio and shares best practice tactics on how to package, pitch and price your various digital offerings with template plans shared throughout.

Course Content

The course contains the following modules :

  • Understanding the value of your Digital Assets
  • Selling Social Media
  • Selling your Website and Digital Content
  • The Value of Email Marketing in Client Campaigns
  • Developing your Digital Rate Card (in person on 22nd February 2023)
  • Preparing an Omni-Channel Campaign Client Pitch (in person on 22nd Feb 2023)
  • Analytics and Reporting
  • Digital Sales in Radio Integration
  • Project and Assignment


Joanne Sweeney, Digital Training Institute

Who is this content for?

This course is aimed at radio professionals who are directly or indirectly involved in sales in the commercial radio sector in Ireland – direct sales, agency sales, marketing, promotion, social media, digital marketing, programming, content creation, and management.

Training Method

The course will be delivered using a blended approach, Zoom and in person.  The first two modules will be delivered via Zoom, Module 4 in person, remaining modules via Zoom and the final module on project presentation will be in person.

Course dates :

25th April 2023

2nd May 2023

9th May 2023

16th May 2023

23rd May 2023

30th May 2023

6th June 2023

13th June 2023

To book your place on this course go to : https://bit.ly/3YMFBzN