Diploma in Social Media for Radio.

This is a unique course developed by Learning Waves Skillnet in association with Joanne Sweeney from the Digital Training Institute.  The course provides a follow on to participants who have completed the Digital Marketing for Radio Certificate with Learning Waves.  The course is delivered over 10 weeks, with one module per week.

Course Content

10 modules over 10 weeks followed by a bonus workshop.  All modules are 2.5 hours in duration.  The course consists of the following modules :

Module 1 -  Social Media Research & Strategy for Radio

Module 2 -  Content creation for omni-channel social media marketing

Module 3 -  Facebook Marketing to drive engagement, lead generation and sales for radio

Module 4 -  Mastering Instagram for public engagement and presenter profiling

Module 5 -  Twitter to drive news, sport and event content

Module 6 -  Social and live video tactics for radio 

Module 7 -  B2B Selling on LinkedIn

Module 8 -  Mastering the Tik Tok Effect

Module 9 -  YouTube and Niche Content and SEO

Module 10  - Social Media Metrics and Reporting

Module 11 -  Bonus Workshop

Student Assignment Brainstorming

Q&A

Updated January 2021

Joanne Sweeney, Digital Training Institute and Industry Experts