This is the second module in the Certificate in Digital Marketing for Radio. In this module participants will look at a Digital Strategy for Radio and how this can be applied to their own station.
Specifically this module will look at :
- Brand values online
- Setting goals and measuring and reporting KPIs
- Audience segmentation
- Content Marketing
- Distribution (Inbound/outbound/social)
2 hour module online via Zoom
Trainer - Joanne Sweeney, Digital Training Institute
Joanne is a published author and her first title looks at use of social media by law enforcement agencies. She is a writer for Social Media Examiner, the world's largest social media website. She hosts a weekly podcast called JSB Talks Digital and a weekly vlog of the same name. She also delivers webinars on Big Marker, the world's largest webinar community.
Joanne is a skilled trainer and in the past three years alone has delivered face-to-face training to over 3,000 people across the world. Every single training programme she has designed and delivered and she complements this training with online supports, resources and mentoring. She has her own eLearning platform on digitaltraining.ie and leverages technology to expand digital education to as many people as possible.