Certificate in Digital Marketing for Radio(Online)

Learning Waves Skillnet has launched an online Certificate in Digital Marketing for Radio.  This 10 module programme will be delivered online via Zoom and is aimed at upskilling staff across the Independent Radio Sector in Digital Marketing Skills.  The course will be delivered using a modular approach, 10 modules over 10 weeks.  At the end of the programme participants will have the opportunity to gain certification through the Learning Waves Radio Academy.

Course Content

The course consists of the following modules :

Module 1

Introduction to Digital Marketing for Radio

  • The digital landscape in Ireland
  • The digital opportunity for radio
  • Understanding the role of individual digital platforms
  • Combining digital & radio
  • Brand digital marketing
  • Client digital marketing

Module 2

Digital Marketing Strategy for Radio

  • Brand value online
  • Goals & KPIs
  • Audience segmentation
  • Content Marketing
  • Distribution (Inbound/outbound/social)

Module 3

Content Marketing for Radio

  • Content Planning
  • Persona & Channel Segmentation
  • Inbound Content
  • Outbound Content
  • Long-form Content
  • Short-form Content
  • Content Repurposing

Module 4

Search Engine Optimisation

  • What is SEO?
  • Search Engines & SEO
  • Keyword Research
  • On-Page Optimization
  • Technical SEO
  • Link Building
  • Google My Business

Module 5

Website Analytics

  • Why website analytics are important
  • Introduction to Google analytics
  • Most important data to measure
  • Understanding success with metrics

Module 6

Writing for the Web

  • Understanding how to write online copy
  • The blogging formula
  • The social media formula
  • Essential writing tools

Module 7

Social Media for Radio

  • Facebook and Instagram
  • Twitter & LinkedIn
  • Tik Tok, Snapchat and YouTube

Module 8

Email Marketing for Radio

  • The value of email marketing
  • Building your list
  • Email marketing software
  • Your email marketing plan
  • Writing emails that are opened
  • Measuring email marketing success

Module 9

PPC Advertising

  • Introduction to Google Ad words
  • Introduction to Facebook Advertising
  • PPC Ad and Best Practice

Module 10

Digital Marketing Work Practices for Radio

  • Digital marketing skills audit
  • Digital marketing team
  • Digital marketing implementation
  • Digital marketing tools and software


Training Method & Dates

Online via Zoom, 2.5 hour modules with assessment at the end of the programme in order to obtain certification.  Participants must attend all modules to obtain certification. 

Target Trainee Profile

All staff across the Independent Radio Sector who are interested in upskilling in Digital.

Registration for each module is via Zoom. Places are limited to ten per module.

Trainer - Joanne Sweeney, Digital Training Institute

Joanne is a published author and her first title looks at use of social media by law enforcement agencies. She is a writer for Social Media Examiner, the world's largest social media website. She hosts a weekly podcast called JSB Talks Digital and a weekly vlog of the same name. She also delivers webinars on Big Marker, the world's largest webinar community.

Joanne is a skilled trainer and in the past three years alone has delivered face-to-face training to over 3,000 people across the world. Every single training programme she has designed and delivered and she complements this training with online supports, resources and mentoring. She has her own eLearning platform on digitaltraining.ie and leverages technology to expand digital education to as many people as possible.