Creating Great Radio Ads

An interactive workshop that gives you the tools to write more effective radio ads that work better for your clients and your audience.  Are you responsible for writing radio ads? Perhaps you’re a sales person who also has to come up with creative ideas? Do you want to be more inspired? Want to know how to unlock the inner copywriter and understand the writing process? Do you want to take a better brief and feel more confident ‘selling’ your creative ideas? Then this one-day workshop is for you.

Course Content

WHAT MAKES A GREAT RADIO AD?
Just what is a great ad? We’ll examine together what an effective radio needs to be.

WHY RADIO?
We’ll explore the pros (and cons) of radio as a creative medium.

THE BRIEF IS EVERYTHING!
Together we’ll go through the vital client briefing process and all the right questions that need to be asked.

HOW TO WRITE A GREAT AD
We’ll unveil all the tips and tricks, and the dos and don’ts, of writing for radio.

THE CREATIVE MINDSET
How do we nurture the inner copywriter and remain creative, inventive and inspired?

THE WRITING PROCESS
So, how do we start when faced with that blank page? We’ll unlock the process together.

SELLING THE IDEA
Once we’ve got an idea, it’s vital we communicate it well to the client. We’ll look at how to do this effectively.

PRACTICAL
Throughout the day, we’ll get opportunities to be creative with some fun challenges and have opportunity to critique other established radio ad campaigns.

 

Trainer

Damian Scott WordFood, has been a professional copywriter for nearly 30 years, working in major UK ad agencies (McCann Erickson, TBWA/Tequila, Euro RSCG) and providing creative input into ad campaigns for Audi, VW, Skoda, HSBC, BT, Halifax, Costa Coffee, Hertz, Experian, Open University, The National Trust, AXA, Marks and Spencer and many others.He’s also been Creative Director for several ad agencies and helped to launch his own agency Cactus Creative back in 1999.

 

He now acts as a freelance creative consultant and copywriter with a major emphasis on radio. He not only continues to write radio campaigns, but works closely with stations and radio media groups to deliver training and advice on both the briefing and creative processes.

 

In Ireland Damian has worked regularly with Dublin’s Q102, FM104, Sunshine and Classic Hits as well as U105 in Northern Ireland.

 

Testimonial

'I have to say again, Damian was fantastic – the day was so worthwhile and inspiring and he delivered it all so well, and he just got where we are all coming from, and with plenty of food for thought and insights to come away with so that we never get stuck in a creative rut!! Thank you so much'. Teresa Boyle, Wexford Business Development, Beat 102 103 - on Creating Great Radio with Damien Scott - April 2019