Digital Marketing Diploma.

Course Brief

This course will provide you with an understanding of the concepts of Digital Marketing and how they apply to your work in the radio station. The course will allow you to see the benefits of digital marketing and how, once effectively implemented, can yield results for your station both in terms of audience and revenue.

The course covers the following topics :

Traditional Marketing Concepts
SEO
Pay per click marketing
Google Analytics
Email Marketing
Social Media Marketing
Online PR and Creating Successful online PR campaigns
Online display advertising
Mobile Marketing
Affiliate Marketing
Planning and Implementing a Digital Marketing Campaign

Target Trainee Profile
Web designers, programmers, sales executives, marketing executives, those with responsibility for digital media within stations. The course is delivered by Sureskills Ltd.